Apple responds to RAMageddon by increasing prices

My weekly ritual for the last month or so has been to head over to the Apple website, configure my dream Macbook Pro, stare at the price for a few minutes before deciding not to pull the trigger. I recently went a step further and hit ‘buy’ only to discover that the delivery window was slap-bang in the middle of my vacation. Once again, I backed down and grumbled about the astonishing cost; a touch over £5,000. ...

26 June 2026 · 4 min